ACTIVATION:
Provide a big boost to DealerSocket’s annual 4-day summit, which brings together top customers and gives the company a chance to help them Learn, Improve, Connect & Recharge. DealerSocket called on ACTIVATE to provide the fire to the “Connect & Recharge” event that capped 3 long days of training.

OUTCOME:
ACTIVATE supercharged the event by bringing to life a fun carnival theme for an engaging evening reception. The stage was set on the stunning promenade lawn of the Ritz-Carlton Laguna Niguel. As the sun set, the theme LIT UP the night, with roving performers and fire-breathing gymnasts mesmerizing the crowd. White lights overhead framed the space like a beautiful big top under the stars. Feeling the energy, guests let loose and engaged in friendly competition, testing their strength, skills, and stamina with iconic carnival games. As the evening progressed, guests were invited into an intimate reception hall infused with a modern carnival vibe, and treated to a gourmet dinner along with several artisan delicacies inspired by carnival fare. A costume-fueled photo booth experience let guests unwind for a few fun souvenir snapshots and a lasting memory of their night spent recharging under the big top.

Our partners obsessed with excellence IGNITED THE FIRE AND RECHARGED THEIR CORE.

ACTIVATION:
Two-part dynamic opening experience to include 12'H x 40'W wall that approximately 200 reps break through into training session, theme development and implementation, complete production: lights, staging and scenic, content development

OUTCOME:
This brand treats patients with a serious chronic condition as a result of blood transfusions. An older formulation did the same, but included many patient compliance challenges. The new formulation eliminated many of these barriers, for a much friendlier patient experience. The sales force was able to “Break through the Barrier” of our 40-foot wall to celebrate this important novel treatment regimen. Throughout the day, many additional breakthrough moments were the result of this carefully orchestrated general session.

Our partners obsessed with excellence BROKE THROUGH THE BARRIERS.

ACTIVATION:
An opening experience that celebrated high performance: theme development, content pull-through, complete production with high-impact lighting—black light technology and fluorescent effects, scenic and stage design that accommodated both the celebratory moments and the intimate moments of a health care provider and patient

OUTCOME:
A Way to Stand Out! ACTIVATE was engaged to create a memorable experience that allowed team, product content, and data to stand out over the course of several hours. Using black light technology and several fluorescent props, the hours-long experience was punctuated by highlights that literally glowed and lit up the dark. At the end of the experience, a group photo recorded the final moment for posterity. Attendees took individual photos and selfies, and shared them on various network services.

Our partners obsessed with excellence WERE COMPLETE STANDOUTS!

ACTIVATION:
A multi-spaced environment—a tunnel entryway that set a provocative tone, and a training session space that was fun and inspirational: complete scenic design and staging; full production, including lights, sound design, and an announcer acting as MC

OUTCOME:
With maintaining field force motivation high on the list of objectives for this meeting, a milestone banner proudly displayed leadership moments captured during a premeeting team exercise. These highlights were moments of pride, patient breakthroughs, physician connectivity, and competitive positioning. This momentum helped to galvanize spirit within the room as team members worked individually and collectively on important next steps.

Our partners obsessed with excellence LEAD WITH PASSION!