It’s out there – full frontal!See it. Feel it. Touch it. Now, own it!
Now more than ever – LIVE experiences matter. Connect with your audiences where they are and thrive on common ground. Surprise. Delight. Engage the senses. From pop-up stores to mobile tours — go where digital can’t and build real, authentic and inspired brand connections.
We’ll show you the way.
ACTIVATION:
Provide a big boost to DealerSocket’s annual 4-day summit, which brings
together top customers and gives the company a chance to help them Learn, Improve, Connect
& Recharge. DealerSocket called on ACTIVATE to provide the fire to the “Connect &
Recharge” event that capped 3 long days of training.
OUTCOME:
ACTIVATE supercharged the event by bringing to life a fun carnival theme
for an engaging evening reception. The stage was set on the stunning promenade lawn of
the Ritz-Carlton Laguna Niguel. As the sun set, the theme LIT UP the night, with roving
performers and fire-breathing gymnasts mesmerizing the crowd. White lights overhead framed
the space like a beautiful big top under the stars. Feeling the energy, guests let loose
and engaged in friendly competition, testing their strength, skills, and stamina with
iconic carnival games. As the evening progressed, guests were invited into an intimate
reception hall infused with a modern carnival vibe, and treated to a gourmet dinner along
with several artisan delicacies inspired by carnival fare. A costume-fueled photo booth
experience let guests unwind for a few fun souvenir snapshots and a lasting memory of
their night spent recharging under the big top.
Our partners obsessed with excellence IGNITED THE FIRE AND RECHARGED THEIR CORE.
ACTIVATION:
Two-part dynamic opening experience to include 12'H x 40'W wall that
approximately 200 reps break through into training session, theme development and implementation,
complete production: lights, staging and scenic, content development
OUTCOME:
This brand treats patients with a serious chronic condition as a result
of blood transfusions. An older formulation did the same, but included many patient compliance
challenges. The new formulation eliminated many of these barriers, for a much friendlier
patient experience. The sales force was able to “Break through the Barrier” of our 40-foot
wall to celebrate this important novel treatment regimen. Throughout the day, many additional
breakthrough moments were the result of this carefully orchestrated general session.
Our partners obsessed with excellence BROKE THROUGH THE BARRIERS.
ACTIVATION:
An opening experience that celebrated high performance: theme development,
content pull-through, complete production with high-impact lighting—black light technology
and fluorescent effects, scenic and stage design that accommodated both the celebratory
moments and the intimate moments of a health care provider and patient
OUTCOME:
A Way to Stand Out! ACTIVATE was engaged to create a memorable experience
that allowed team, product content, and data to stand out over the course of several
hours. Using black light technology and several fluorescent props, the hours-long experience
was punctuated by highlights that literally glowed and lit up the dark. At the end of
the experience, a group photo recorded the final moment for posterity. Attendees took
individual photos and selfies, and shared them on various network services.
Our partners obsessed with excellence WERE COMPLETE STANDOUTS!
ACTIVATION:
A multi-spaced environment—a tunnel entryway that set a provocative
tone, and a training session space that was fun and inspirational: complete scenic design
and staging; full production, including lights, sound design, and an announcer acting
as MC
OUTCOME:
With maintaining field force motivation high on the list of objectives
for this meeting, a milestone banner proudly displayed leadership moments captured during
a premeeting team exercise. These highlights were moments of pride, patient breakthroughs,
physician connectivity, and competitive positioning. This momentum helped to galvanize
spirit within the room as team members worked individually and collectively on important
next steps.
Our partners obsessed with excellence LEAD WITH PASSION!