We keep pace with your imagination… and stay one step ahead.
In an overly-stimulated society, skeptics may say, “nothing is new, everything’s been done before”. If we believed that, we’d close our shop. The sign on our door reads: “DARE TO BE ACTIVATED!” We are fluid, inspired thinkers and we’re running hot. Long live the art and soul of ideation. Come along for the ride.
ACTIVATION:
A brand looking for differentiation, a marketing team wanting to leave
an impression, a marketplace needing not to look commonplace
OUTCOME:
ACTIVATE assembled a portfolio of graphics to represent how health care
can be effective, dynamic, and memorable.
Our partners obsessed with excellence FACED FORWARD, BREAKING NEW GROUND.
ACTIVATION:
A completely integrated exhibit and event marketing experience utilizing
a seamless blend of tactics and touchpoints to maximize brand visibility and customer
engagement at a major medical conference.
OUTCOME:
We took a holistic approach to our client’s entire conference program
to maximize exposure and engagement with attendees—from arrival to post-show follow through.
We addressed each touchpoint by creating a new trade show exhibit, airport and mobile
ads, a digital lead-generation app, and an exclusive VIP event. The hub of the operation
was a beautiful new 20' x 40' custom exhibit that merged the feel of a high-end retail
setting with the welcoming elegance of a modern spa by featuring clean lines; modern
surfaces; and comfortable, casual seating areas. ACTIVATE developed custom touchscreens
and an iPad application that helped tell the SkinMedica story. These tools gathered leads
and tracked attendee interests while giving physicians valuable insight into the clinical
benefits of SkinMedica products, as well as the financial opportunities. ACTIVATE’S event
team also produced a SkinMedica VIP event at the Museum of Contemporary Art San Diego,
with a theme, promotions, and custom invitations that reinforced SkinMedica’s brand and
unique product benefits.
Our partners obsessed with excellence were able to PENETRATE BEYOND THE SURFACE.
ACTIVATION:
A traffic-building campaign that aligned pre-show outreach, on-site
marketing, and an engaging in-booth gaming experience to draw attendees in droves
OUTCOME:
Tripwire was launching a new product and wanted to create a splash at
VMworld. ACTIVATE identified key messages and crafted a strategy to excite and entice
the target audience of IT professionals, uniting them to face common IT threats.
A menacing hand-sketched face inked on a ping-pong ball became the central campaign image,
representing the lurking threats to IT teams. Attendee interest was piqued when our villain
found his way into their hotel rooms the night before the show, appearing to spring to
life from the accompanying promo card we placed in 1000 attendees’ rooms. A roving street
team further stoked interest, greeting visitors and handing them the mysterious ball
with a call to action to visit the booth. Campaign ads placed in the show program and
on prominent banners in the show hall increased visibility. The campaign beckoned visitors
to come to the Tripwire booth to defeat these IT threats.
At the Tripwire booth,
a custom-built game station sat center stage. Hidden fans in the game cube whipped ping-pong
balls emblazoned with IT threats into a frenzy. Competitors battled head-to-head to be
the quickest to reach in and capture the threats.
The traffic-building campaign provided
a steady stream of attendees each day of the show. As they lined up to play, Tripwire
staff had the perfect opportunity to engage them in conversation. At show’s end, Tripwire
had captured 2400 leads—more than tripling their previous high of 700.
Our partners obsessed with excellence DARED TO TAKE THE LEAD.
ACTIVATION:
An array of website concepts to separate this brand from all others,
a look and feel that respected existing brand elements, an energy that distinguished
OUTCOME:
This website design served as a prelaunch destination. When the time came
to launch the brand into the marketplace, this established location was ready to showcase
all important information.
Our partners obsessed with excellence were all about UNLEASHING POWER and PRECISION.